At Melrose River Club, we respect your privacy and are committed to protecting your personal data. This Cookie & Privacy Policy explains how we collect, use, and protect your information, in line with the General Data Protection Regulation (GDPR) and other relevant privacy laws.
1. What Data We Collect
We collect and process personal data in the following ways:
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When you contact us: via forms, email, or phone — we may collect your name, email address, and message.
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When you browse the website: we collect anonymized usage data via cookies and tracking technologies (e.g., IP address, browser type, visit duration).
2. Legal Bases for Processing
We process your personal data based on the following lawful grounds:
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Consent – when you opt in to cookies or newsletters.
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Contractual necessity – to respond to inquiries or provide services you request.
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Legitimate interest – to improve our website and understand user behavior (without infringing your rights).
3. Use of Cookies
Cookies are small data files stored on your device to improve functionality and user experience.
Types of Cookies We Use:
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Strictly Necessary Cookies – Required for the site to function (cannot be disabled).
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Performance/Analytics Cookies – Collect anonymous usage data (e.g., Google Analytics).
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Functionality Cookies – Remember choices and settings.
You’ll be asked to accept or reject cookies when you first visit the website. You can also change your cookie preferences anytime using your browser settings.
4. How We Use Your Data
We use your personal data to:
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Respond to inquiries and provide customer support
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Analyze website traffic and user behavior
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Send updates or promotional content (if you opted in)
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Improve website content and performance
We do not sell or rent your data to third parties.
5. Your Rights (Under GDPR)
You have the right to:
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Access your personal data
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Rectify inaccurate or incomplete data
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Erase your data (“Right to be forgotten”)
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Restrict or object to processing
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Withdraw consent at any time (e.g., unsubscribe from emails)
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Data portability – request a copy of your data
To exercise your rights, contact us at hello@melroseriverclub.com
6. Data Retention
We keep your data only as long as necessary to fulfill the purposes we collected it for, or to comply with legal, tax, or accounting requirements.
7. Third-Party Services
We may use third-party services such as:
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Google Analytics – for traffic insights
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Hotjar – Hotjar helps us improve website design and usability by collecting anonymized information. Hotjar does not track or store personal information like names or emails.
These providers may collect data independently, and are subject to their own privacy policies.
8. Data Security
We implement appropriate technical and organizational security measures to protect your data against unauthorized access, loss, or misuse.
9. Contact Us
If you have any questions or concerns about this policy or your personal data, please contact us:
Melrose River Club
Email: hello@melroseriverclub.com
Phone: (512) 400-6065
Website: www.melroseriverclub.com

